PROJECT HIGHLIGHTS
About the client: Vanessa Vineyard
Vanessa Vineyard is located in one of the finest wine regions in Canada and is dedicated to producing wine that is true to the heritage of its terroir. Situated on the hillside overlooking the Similkameen Valley, Vanessa Vineyard grows its grapes on 75 acres of sloping, well drained rocky terrain. The vines grow in rows of rock, stressing the plants while absorbing the day heat and imparting that warmth during the cooler nights, contributing to the grapes’ unique character.
Business Challenge:
The challenge was to establish a presence for a brand based on conveying their story. The location of the Vineyard, their production process and accolades of the actual producers and wine growers who have a successful product in high demand prior to any marketing efforts in place.
Solution:
The Innos team delivered the brand identity, marketing collateral and an e-commerce website for a Vineyard that is the rising star of the Similkameen Valley in BC, Canada. As with any successful project, a deep dive of the competitive landscape and the solid understanding of the target audience, gave our team the knowledge to build a solution based on long term goals of the business. By implementing the right social media strategies we further complimented the cohesive web and Moneris integrated e-commerce experience.
Services:
Competitive Analysis
Brand Strategy
Creative Direction
Design
Usability
WordPress Development
E-commerce setup and Moneris integration
Social Media Marketing