Vanessa Vineyard is one of BC's most celebrated wineries — but their brand and digital presence hadn't kept pace with the quality of what was in the bottle. They needed a cohesive identity and an e-commerce platform that could tell their story while driving direct-to-consumer wine sales.
The challenge was translating something deeply sensory — place, soil, craft — into digital touchpoints that felt premium without feeling cold.
Innos led brand strategy, visual identity, marketing collateral, and a fully integrated e-commerce website. The site was built with a Moneris payment integration to handle direct wine sales, with a backend designed around the winery's inventory and compliance requirements.
Creative direction and social media strategy were built around the story of the terroir — the specific geography and climate of the Similkameen Valley that makes Vanessa wines distinct. Every touchpoint reinforced the same narrative.
Vanessa Vineyard launched with a brand system and e-commerce platform that became a reference point in the BC wine industry for digital presence. The Moneris-integrated store enabled direct online sales with full inventory management, and the social media strategy built an engaged community around the winery's story and seasonal releases.